Jameson Irish Whiskeys Marketing Team Communication

Jameson Irish Whiskeys Marketing Team Communication soul BUSINESS REPORT-JAMESON MARKETINGExecutive SummaryIn this report, I willing study and take apart Jameson Irish Whiskeys merchandising team and how they glide by with their stakeholders (particularly their potence customers). I will firstly define communication and explain the vastness of using communication in a business. I will analyse Jamesons Sine Metu go and explain how it works well at communication with potential customers. I will then talk about Jamesons in(predicate) use of tender media as a marketing tool and I will consider what they do to use it successfully in communicating with stakeholders. I will then make one recommendation to Jameson on how I think they could improve their communications with their stakeholders. member 1In this report, I am going to talk about the way Jameson Irish Whiskey communicates with its stakeholders. They have a full marketing team sedulous exclusively to engage with possible c onsumers. This team is really effective in marketing their product with consumers and I will discuss and analyse their methods of doing so.Section 2Marketing whiskey is quite difficult in Ireland ascribable to Irelands strict alcohol ad codes. However, Jameson have created the Sine Metu campaign to spectacular effect while still sojourning within the constraints of these codes. Sine Metu is Jamesons family motto and literally translates to without fear and it is printed on e actually bottle they produce. The aim of this campaign is to advertise their stakeholders to take a risk every direct and then and have a go at it themselves by indulging in this product. We believe that when we fear a consequence less, we live a bit more(prenominal)(prenominal). We laugh more, meet more lot, inhabit bleak things. As a company, it means were open to new-fashioned possibilities, new neighbourhoods, new ways of making whiskey. (Jameson 2017).The way the motto is in Latin is very eff ective in adding a certain amount of sophistication to the brand as well. This feature of sophistication gathers a larger market as the people who expect more classy drinks will be pull in by it. This motto originates from when the founder, John Jameson, was awarded it for his bravery in engagement pirates off the coast of Scotland. This historical aspect to the motto is also very powerful in staying true to the roots of the brand. It is very important to stay true to their roots as it also adds a sense of subtlety to the drink which would otherwise be lacking. Potential customers would also be more likely to buy this drink over newer drinks as it reminds people that Jameson has been close to for such a great time so it has had a separate of time to perfect its recipe.These teeny reasons to get people to buy Jameson sooner than other similar whiskeys are vital as the retail industry has a lot of similar products. The actual taste difference mingled with these whiskeys ar e minimal so Jameson must offer some things that competitors buzzword to justify charging slightly higher prices and still expect sales. It is uncertain if this campaign is successful yet as all advertising is not, should not, and cannot be intentional to produce immediate purchases on the part of all who are expose to it. Immediate sales results ( so far if measurable) are, at best, an incomplete criterion of advertising effectiveness. In other words, the effects of much advertising are much more long-term (Lavidge and Steiner 1961) so the true results are yet to be seen. cordial media is a wide part of Jamesons interactions with its stakeholders as it encompasses a wide lay out of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, profit discussion boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and affectionate networking websites, to name a a few(prenominal) (Mangold and Faulds 2009) so there is a massive audience to preach to for Jameson as well as there creation a large hazard for consumers to speak between themselves. Jameson also utilises social media to great effect. It has more than 57,300 pursuit on Instagram, 41,500 subscribers on YouTube and over 2 million likes on Facebook. http//digi daytime.com/marketing/right-amount-craic-inside-jamesons-social-strategy/. With the reach and community influence, participation in social media marketing is the new fifth P of marketing (Tuten and Solomon 2014). This shows us the importance it is for modern companies to communicate with its stakeholders using social media. There are over 250 million people that have active profiles on Facebook. More than 364 million people register blogs, 14 million people are registered Twitter users and YouTube has more than degree centigrade million viewers per month. There is more reach tha n ever before, hence, the opportunities in social media marketing are greater than ever before (Zarrella 2009).We were prospered enough as students studying the Digital Innovation Creativity try module to hear from Aisling Tobin (Jameson discolouration Manager in Pernod Ricard) in the read well-disposed conference on 14th February 2017. She had a very provoke speech to give us. She showed us how much work goes into social media marketing. 1 thing I found particularly enkindle was Jamesons method of memory stakeholders interested outside of peak times by putting up quizzes on social media. This keeps users of the brand interested and engaged with the brand even when they are not drinking. One of Jamesons main weaknesses is the lack of sales midweek and that is why keeping stakeholders engaged during these times is pivotal. Her analogy of how they decide on what they post to social media was interesting as she said that content is index and engagement is Queen. This shows u s that they really consider what they post as they want it to be informative, however, there is a fine line between being informative and being boring. Also, it is pointless in posting good woodland content if potential customers dont engage with it so they must keep it interesting and give stakeholders a reason to watch/read it. It is important also to manage any unhappy customers as on social media dissatisfied customers can protest out loud, attainment many other customers soft and damaging the brands image.One critique I would have of Jamesons communications with its stakeholders is that it hasnt taken full advantage of snapchat yet. With 158 million daily active users and 2.5 billion snaps per day (DRM 2017), there are huge opportunities available to advertise to a massive number of people.Section 3There isnt a lot of recommendations I would make to Jameson as there marketing team are doing a very good job already of communicating with its stakeholders. The one small thing I would put more emphasis on though is snapchat due to the potential reach they may have there.However, Jameson recorded its twenty-seventh consecutive year of growth for the year ending June 2016, with the whiskey now representing almost a quarter of Pernod Ricards sales in the United States (Taylor 2016). This shows us that Jameson certainly is doing something right and any radical changes would be completely unnecessary.I would advise other businesses to follow Jamesons lead on many things though, peculiarly the emphasis they put on social media, as it has a very successful method of communicating with its stakeholders which has been proven over a long time.BibliographyHkansson, H. and Snehota, I. 1989. No business is an island The network concept of business strategy. EconPapers, 5(3), pp.187-200. getable from http//www.sciencedirect.com/science/article/pii/0956522189900262 Accessed 20 ring 2017.J.D. Power 2013. Poor Social Media Practices can Negatively Impact a Businesses Bot tom Line and Brand Image Online. easy from http//www.jdpower.com/press-releases/2013-social-media-benchmark-study Accessed 23 March 2017.Krishnamacharyulu, C.S.G. and Lalitha, R. 2008. Business Communication Online. Himalaya Publishing House. procurable from http//ebookcentral.proquest.com.dcu.idm.oclc.org/lib/dcu/reader.action?docID=3011194 Accessed 23 March 2017.Jameson 2017. Sine Metu The Story of John Jameson Online. easy from https//www.jamesonwhiskey.com/ca/article/sinemetu Accessed 23 March 2017.Lavidge, R.J. and Steiner, G.A., 2000. A model for predictive measurements of advertising effectiveness. Advertising Society Review, 1(1). Available from https//muse.jhu.edu/article/2941/summary Accessed 20 March 2017.Mangold, W.G. and Faulds, D.J., 2009. Social media The new hybrid element of the promotion mix. Business horizons, 52(4), pp.357-365. Available from http//www.sciencedirect.com/science/article/pii/S0007681309000329. Accessed 20 March 2017.Tuten, T.L. and Solomon, M.R. , 2014. Social media marketing. Sage. Available from https//books.google.co.uk/books?hl=enlr=id=l_iICwAAQBAJoi=fndpg=PP1dq=social+media+marketingots=uET746bz6Vsig=fUUdvQ2VN_BiAMvZWD8AcKJebhAv=onepageq=social%20media%20marketingf=false Accessed 20 March 2017.Zarrella, D., 2009. The social media marketing book Online. OReilly Media, Inc. Available from https//books.google.co.uk/books?hl=enlr=id=chd3yfExXMECoi=fndpg=PR4dq=social+media+marketingots=u6Q0p_A1W5sig=Gp1VnPHQ2hYmcIxvpxdIwC96gMQv=onepageq=social%20media%20marketingf=false Accessed 20 March 2017.Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal, 9(4), pp.4444-4451. Available from http//www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf Accessed 20 March 2017.DRM 2017. 121 Amazing Snapchat Statistics and Facts (February 2017) Online. Available fromhttp//expandedramblings.com/index.php/snapchat-statistics/ Accessed 20 March 2017.Taylor, C. 2016. Jameson sales rise 12% by volume to 5.7m cases. The Irish Times Ireland Online, 1 September. Available from http//www.irishtimes.com/business/agribusiness-and-food/jameson-sales-rise-12-by-volume-to-5-7m-cases-1.2774681 Accessed 20 March 2017.