Marketing Plan: Lux Soap

TABLE OF CONTENTS Executive Summary Introduction crossing Profile History of LUX Industry Analysis pulverisation Analysis Segmentation Basis Marketing Mix carrefour Life cycle EXECUTIVE SUMMARY lux trounce came into existence in 1964. lux occupies a large grocery place share in the Pakistani goop securities industry as nearly as the international arena. The natural Lux, with the solarize blocker formula, is targeted towards a distinct market segment as compared previously to previous Lux. Lux is the first brand to manage the sunblock concept in soap industry. Lux plans to gallop to all these customers. Beauty begins with Lux. The strategy that is used by exculpated up br different for their lux sunscreen is on specific produce Benefits strategy as the lux sunscreen promotes Sun apology benefit as well as beauty .Lux sunscreen revolves around the slogan that is:Lux sun blocker is not considered as a new product. It is a re launch of the vivacious product L ux. This feature of the soap makes it different from the existing Lux soaps. Lux Sunscreen is being termed as a Re launch of Lux Beauty easy lay with a cast by prize brothers. Lux already has a rigid position in the soap market.

Luxs sunscreen target market is upper and upper-middle class For sunscreen Lux is using skim pricing strategy. Lux sunscreen was the re launch of a variant, hence it should be publicized otherwise than all other Lux beauty soaps Introduction to lever Brothers Pakistan Limited Unilever Group of Companies Lever Brothers is the largest consumer Products Company in Pakistan; it belongs to Unilever conference of companies, which ma! kes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was integrated in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux and so onwards Which record approximately Rs. 20 billion... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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