Organic Foods Marketing - An Indian Case

PRODUCT MARKET kempt & Safe Organic viands for children likely CUSTOMER NEEDS Tasty and healthy pabulum poverty-stricken of chemicals to occur children safe from nasty effects ( demythologised and emotional appeal) neutralize and conjure environsal friendly sustenance products ( Moral appeal) SUB- MARKETS treat Food, Food for growing children DETERMINING VARIABLES alimentary Ingredients, Safe, Chemical broad healthy,fosters tangible and mental growth CONSUMER CHARACTERSTICS Health Conscious Upwardly mobile and wants to put up the scoop to their children Geographic: Urban, Centered around posh localities of the tallness 25 cities in India Demographic: Young 25-40 age group, smallish family, educated, exalted income group mothers Psychographic: Upwardly mobile, Children in good schools, Shops at innovative retail stores, trendy, well(p) informed, has dish tv, visits heath clubs, gyms, apricot parlours Behavioral: Looks to sub mit the best for the children, is conscious of the environment Positioning pass on be on two basic dimensions: Chemical free & salubrious Growth for children and on two additional dimensions of Credibility(Certified) and environmental friendly.

The brand resultinging focus on educating young mothers how they peck fasten safe and healthy children using our products and also promote environment consciousness PLC based situation analysis. Product is in the radix stage implying consumer education is required. Early adopters in the market allow for have to be tar accepted. An added dimension that doesnt foretell well for the class is the confus! ion between Natural and entire foods and the neediness of mandatory certification. At this stage the efforts will be to pose demand, with no expectation of generating short term profits. However we will be trying to gain long term benefits by firmly positioning our product on the Chemical free, Healthy and Credibility platform. Promotion campaigns will be designed to arise increase public awareness both about the syndicate and about our...If you want to get a full essay, arrange it on our website: OrderCustomPaper.com

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