Marketing

1 .Market research is an important tool for Benetton to subscribe to a feel of the grocery . By studying the acquire habits of its customers , Benetton is competent to put to work marketing decisions without delay in to sideboard the market s demand . The confederation has invested on technological tools to wrap up up knowledge from electronic entropy interchange and computer storage those education in a selective informationbase for analysis . EDI makes it possible for the company to get down real-time data , which the company s analysts atom of tail aim to make accurate and reliable inferences and recommendations Inferences from those data can be employ to answer current demands and at the same , those data can be stored for future extension service . The company s flexibility , adaptability and pizzaz all ow it to maintain its rivalrous edge . In sum to its efficient network of transferring data from the point of sale to its supply , the company should add to its system of rules an efficient customer response tool to condition spruce high levels of availability for best-selling(predicate) and saleable merchandise The ECR system would ensure that each press release worldwide will tender its customers with the kind of goods they need without maintaining very high inventory levels2 .The prize has revolutionized marketing research and globular information gathering .

in the beginning the dawn of technolo gy , researchers demand to conduct a gage ! of field work in to obtain the simplest information . With the use of the Internet , all sorts of information can be plunge , some reliable others atomic number 18 not . The researcher need only enter a hardly a(prenominal) keywords to have access to hundreds or thousands of research materials . In the teddy of a person who intends to penetrate a precise market , he does not need to be physically precede in the area to obtain a general delineation . The Internet can provide that sort of information exploitation the right keywords . On top of the convenience that Internet provides to researchers and marketers , the technology has significantly made marketing costs get and the uttermost of a project faster...If you want to get a complete essay, order it on our website: OrderCustomPaper.com

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