Aircraft on Ground Essay

In the case of Bennett Solutions, if the support assembly does not fit, do we need to build the tree into a recursive model of considering buying another new part from Miami supplier or buying another from ARC, etc.   can we just end that branch of the tree taking into account the cost of returning the product and the reduced refund price? A: There is no set answer, so make whatever assumption you think is reasonable, state it clearly, and proceed with it. Q: Is the cost of rebooking per passenger another decision tree? What we are trying to figure out is the % of load (occupied seats) and % of passengers looking to rebook same day etc. that are to be used as fixed for calculations or as uncertainities. A: Try to make as few assumptions as possible. As a general guideline, when the case gives you enough data (e. g. , historical numbers, estimates, etc), such that you can compute a number directly, try to do that, instead of introducing new elements in the decision tree. Q: Is it possible to fly an empty plane from Santiago to Miami in order to avoid a cancelled Miami – Santiago flight? A: Carefully read the notes at the end of the case — one of them should stipulate something about this. Q: How long does it take to make the actual repair to the system once the parts arrive in Santiago? A: Make an assumption that you consider easonable, state it clearly, and proceed from there†¦ Q: Consider the sentence: â€Å"However, since this is a current initiative, there is only a 35% to 50% probability that support assemblies of different fleets will fit perfectly and hence are interchangeable. There is no way to know in advance, this has to be checked on the aircraft when the component is installed†. Does the abo ve apply only to the part supplied by Bennett or it applies to the other suppliers? A: It is safe to assume that it only applies to Bennett Cargo Sales as it refers only to the support assembly.

Comparison and Contrast of the Movie and the Novel Essay

The following paper gives a comparison and the contrast on the novel â€Å"The Body† by Stephen King and the movie that is based on this novel, i. e. â€Å"Stand by Me† by Rob Reiner. The Body is a short story from Stephen King’s compilation of Different Seasons. Later on a movie was prepared of the story of the novella; called Stand by Me. Comparison and Contrast of the Movie and the Novel: Starting with the screenplay of the movie, as portrayed in the novel, the movie did extreme justice to it. A few differences those were quite noticeable. These include the time of the film which is publicized 1959 rather than 1960, the location of the story which in the book was Maine and in the movie it was Oregon. A number of scenes were edited from the movie. The movie involves more scenes that revolve around the older gang. Scenes likes where Ace stealing Gordie’s cap, the gang plays ‘mailbox baseball’, while discussing the body of Ray Brower when sitting together or racing on the highway are not included in the book. The movie also ignored a few short stories regarding Gordie and adds a few flashbacks which were no where present in the novel. The factors that make the movie a bit boring are the repeating elements such as singing the theme song again and again, Vern’s obsessions, Gordie and Chris showing of their friendship on certain points. Adding further more to this, Gordie’s association with his brother is a lot stronger in the film, where as in the novel, Denny and Gordie were not close to each other. A number of characters are new in the film as compared to the book. A few actions are also there which make the story to go on a different side. In the book, it was Gordie, not Chris, who fought Teddy off the roadway ahead of he possibly will endeavor a train move, whereas in the book it was Chris who dragged away the gun, but Gordie accomplishes it in the picture. In addition, the team member who endangered the boys with a dagger in the book was in fact Jackie Mudgett, and not Ace. A number of appearances of conversation are spoken by diverse characters. In the book, the line â€Å"†¦going to see a dead kid, maybe it shouldn’t be a party† was spoken by Vern, (King, Stephan, Pp 75) and the line â€Å"you won’t mind if we check the seat of your jockies for Hershey squirts† was spoken by Teddy. In the picture, these dialogues are conversed by Gordie. (King, Stephan, Pp 75) The picture presents a number of characters that were not a part of the book and vice versa. For example, in the book there were two extra young men in Gordie’s â€Å"mob name John and Marty DeSpain who were out of town during the story, but they are never mentioned in the movie. Consequently, the book didn’t present a variety of components in the mob throughout the pie competition that the picture categorizes. A number of the distinctiveness of the people in the narration is distorted. For example, both of Teddy’s ears had been flamed in the volume, but in the picture only his left one is. The name of the mongrel dog was Chopper, whereas in the picture he is a golden retriever. The first name of the mayor who hands round as the presenter throughout the pie competition is altered from â€Å"Charbonneau† to â€Å"Grundy† and Vern’s nickname â€Å"Penny† is not at all conveyed up. Gordie was moreover an enormous Red Sox admirer in the volume, and his respect for Ted Williams was renowned. This attribute is in no way affirmed in the picture, and given that Gordie is eager to be dressed in a New York Yankees cap, it is extremely improbable (IMDB, pp. 1). An additional distinguished dissimilarity flanked by the book and the picture is the nature of the store clerk. In the volume, he was an irritable individual who attempts to deceive Gordie of his cash two times and shouted heatedly at him as he left the supermarket. In the picture, he is a mannered and understanding man who is inquisitive about Gordie’s individual existence, and who identifies with with Gordie over Denny’s termination, as he himself misplaced a brother throughout the Korean War. On the other hand, in the film it can be seen that the grocer endeavors to place his thumb on the level, until learning of Gordie’s relation to Denny. The event hands out as an additional illustration of Gordie’s world, wedged among not to be relied on adults and dependence on the reminiscence of his brother Denny. Stand by Me founds a great deal concerning Gordie’s relations than the novel does. In the volume, the era of Gordie’s parents are stated during the instance the boys investigated for the remains and the age of Gordie’s mother was when she happened to be expecting a child with Dennis is also revealed; none of this was revealed in the film. In the volume, Denny was in the armed forces at the instance of his decease. The film doesn’t institute this, even though props in Denny’s area provide the thought that he was almost certainly out of high school and perhaps even in school when the misfortune took place. Considerably, the volume offers an epilogue that murder off not just the character’s best pal, but all of the sustaining characters. In the King’s volume the smallest amount illustrious of destinies are assembled by the two characters whose fortunes are overlooked in the picture. Vern puts in flames when he passes out on a cigarette and Teddy is murdered in a car collide at some stage in a competition although he was sitting in the decease place (passenger side front seat with no airbags). In the manuscript and picture Chris Chambers is the disastrous number. Chris is recognized as supernaturally and fundamentally superior character by King. More for the reason that of his â€Å"diamond in the rough† temperament for his relations was serene of criminals and at that instance and municipality. Chris is rough and well-grown, but makes use of his adulthood to be a negotiator to a certain extent than a fighter. His appeasing propensity and ripeness are well-known constantly: He is all the way through the book and movie the influence of a cause, protecting his friends from equally substantial and affecting damage. Chris’s bereavement is an untimely but appropriate surrender: in a fast food eating place, he impulsively steps among two men who have occupied in a knife-fight. Chris is cracked in the gullet, being contracted an immediate fatality. Gordie is the solitary survivor, a deliberately translucent demonstration of King himself, who exists on and engraves, but with none of his friends. Note that in a vision succession subsequent the notorious parasite progression in the volume King demonstrates his ambivalence to early day’s friends,envisioning his associates as acquisitive to his appendage and covering him, and announcing that acquaintances simply â€Å"hold you down. † The defeat of his best companion Chris take him back that he will â€Å"in no way have associates like that once more. † The final penalty is just exposed in the novel: the destiny of the rival, Ace. To a certain extent than the rapid bereavement decided to Chris, Teddy, and Vern, Ace is observed by Gordie years afterward in a restricted inn: his jagged features become softer by fat, grown-up old earlier than his time. Gordie’s conquest is that of existing well. Conclusion: From the above comparison and contrast, it is quite evident that there were a number of differences in the book and movie that portrayed it. The plot, characters, sequences all had one or another difference. On the whole the movie is an average illustration of the book giving the moral of loving and helping friends and how a group of friends can move on. The book is very near to the life of Stephen King as he sees himself in Gordie and tries to give him such a character in which Stephen King saw him in his life. References IMDB (the Internet movie database) Stand by me, 1986. (2009)Retrieved on 30th January 2009 from : http://www. imdb. com/title/tt0092005/ King, Stephen. The Body. Published by Recorded Books, LLC. Pp75 (1984)

In Defense of the Kalam Cosmological Argument Essay

Kalam Cosmological Argument Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kalam cosmological argument refers to an exercise the positive apologetics which is aimed at proving that truly God exists. Kalam cosmological argument has become an argument which is extremely popular both in philosophy of religion as well as in apologetics. It was developed in the middle ages by the Muslim philosophers and it was brought back into the spotlight by William Lane Craig, a Christian philosopher. This argument has been extremely significant in defending philosophical position of the theistic worldviews. Although this argument has roots in medieval and ancient philosophy, proposition of argument and modern interpretation has deemed craig’s work to be formative. Kalam cosmological argument is criticized for various reasons.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although craig is able to demonstrate all this, his argument does not succeed because it is unable to show or prove that God exists. His argument has nothing to say concerning the moral character of God and especially regarding particular Gods. This kind of objection is exemplified through â€Å"Evil God† hypothesis by Stephen Law, where there exists a personal creator of universe who is uncaused and who sans the world is changeless, beginningless, spaceless, timeless, immaterial and extremely powerful. The mere disparity is that this God is extremely malevolent. According to Kalam argument, Stephen law argues that this Evil God is as probable as the good God, thus the kalam argument doesn’t demonstrate that the good God actually exists, and even does not form a component of a cumulative case of such a God (Djuric, 2011).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Craig’s reply to the criticism by Mackie of the first sub-argument is quite perplexing. He admits that the countless set theory is a system which is logically consistent. As a result, it seems that he admits that there exist logically possible worlds where various infinites obtain. Though, he then maintained that the question which is significant is whether such an unlimited can be obtained or instantiated in the actual world. This question can be understood well using the following suggestions. The first proposition is that the problem is if in the actual world there are any infinites. The second proposition is that the issue is if in the real world there is a possibility of having any infinites. The third suggestion involves the question if in any world there is a possibility of having any infinites (Craig, 2014).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The third suggestion can be immediately dismissed since dismissed by the fact that craig admitted that there exists some world with infinites. The first suggestion can be dismissed also because craig is unable to give defence of this particular claim. He claimed that the kalam argument’s proponent focuses on the claim that in the real world there exist no infinites. However, craig does not provide any further evidence to prove the claim there is no infinites in the real earth beyond the notion that supposing otherwise would be absurd. Because Mackie does not agree with this intuition, this thought cannot be decisive (Nowacki, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Craig’s key reply to the criticisms by Mackie is very weak. Mackie’s argument was that there was a possibility that something can begin to exist despite it being uncaused. In order for the Kalam cosmological argument to successfully claim that there is no possibility of something to being existing although uncaused it is supposed to come up with arguments which portrays that this claim has a logical inconsistency. Therefore this argument cannot succeed since Craig was unable to validate his claim through providing convincing arguments which would assist in establishing this claim. Mackie proposes that neither of the arguments is true. He added that there is no superior reason to claim that either of the arguments is true. Finally, Mackie argues that, eve if the objections were to fail, there were reasons for assumption that the theist cannot constantly maintain that God can subsist uncaused and also the universe cannot subsis t uncaused. Kalam also failed to provide supportive details to back up his argument. Mackie proposes that it is truly plausible things can subsist uncaused (Rasmussen, 2009).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mackie also propose that the presumptions that are necessary to make the argument inconsistent with theists’ assumptions. The infinite set theory fails to apply the ontological commitment regarding the real world. In the actual world the illogicality in question do not come about since actual infinite does not exist. The ontological commitment holds that only finite collection that exists. Proponents of Kalam argument totally infer that any ‘real’ earthly order must have a preliminary point. Mackie argues that from any instant, there is only a predetermined extent to the present is appropriate if those sequences maintain this property. Mackie’s argument is that for each position in the series of successive accumulation, there is a former one which it develops from addition. To presume that there is any possibility that the cycle is not derived by successive addition is basically to express a discrimination agains t the assertion that there is likelihood for such sequences (Nowacki, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition proponents of Kalam fail to provide arguments that are logically consistent with the claim that something can exist uncaused. Proponents of Kalam can suppose that things can exist uncaused, but there are adequate reasons in the universe to believe that the world is controlled by some conservation laws that make sure there is no occurrence of such things. Kalam proponents’ argument is deeply devoted to the stipulation of God as an uncaused and eternal being. This might be understood to mean that perhaps the universe is an uncaused and eternal being. There is no righteous approach of believing that neither God has this possessions or the universe. Kalam criticizers provide appropriate points that reveal that, even though the argument can be sound, but they failed to prove that God exist. Oppy criticizes Kalam by saying that it is not conditionally rationally persuasive for its projected audience. He supported his notion by adding that the argument depend on metaphysical and physical theory which stakeholders of the intended audience rebuff. The argument is that Kalam argument does not propose that God exists, yet the universe exists (Oppy, 1991).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kalam is greatly criticized due to the fact that they do not elaborate whey God does not need a cause if the universe needs a course. The argument is clear that God does not need a cause since it is only things that exist have a cause, but they fail to explain how the universe started to exist. There are inadequate reasons to support that the universe existed due to the causal principles in the Kalam argument. Protestations that things at a first instant of time need no explanation is very unpersuasive, because they do not give supportive reasons whey there is a pertinent difference in the underlying question between first instances and embedded time moments. The kalam case that â€Å"The universe began to exist† is limited since it fails to explain how it started to exist and when. It is also an assumption that the world had existed eternally in the ancient times. Alexander criticized kalam argument by saying, â€Å"any universe w hich is, on average, in a state of cosmic expansion throughout its history, cannot be infinite in the past, but must have a past space-time boundary† (Pitts, 2008).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kalam argument fails to explain how the universe started to exist and thus the second premise of this premise is also limited due to this beginning less model. Kalam third premise is that everything that exists has a cause which is a controversial conclusion. There are no reasons provided to prove that God exist. It is unsatisfactory to conclude that simply because the world exists the cause is God. Kalam third premise has brought up a lot of debate regarding the possibility of the universe being in existence due to a cause. According to Ockham’s Razor, Kalam third premise violate the principle of parsimony. There is no legal basis for hypothesizing causes beyond necessity. This can be argued since the fundamental cause of the universe would not begin to exist, it could also not require a cause on the basis of these arguments, and therefore it can be simply proposed that the universe is uncaused. This can be applicable if the opinio ns from infinity exertion, and are employed to a countless number of underlying entities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kalam argument also fails to explain the beginning of the earth. If the first Kalam principle is factual, that anything that begins to subsist has a cause, it is right to say that nothing that can start to exist if it is uncaused (â€Å"Introduction to the Kalam Cosmological Argument†, 2014). If, then, we admit the prudence of the cause of the world being uncaused, it would follow that, along with the first premise of the innovative argument, that this grounds does not start to subsist. The argument succeeds in demonstrating the three premises, but it is considered worthless. It does not prove that God exist and His moral nature. Kalam argument is inadequate since it does not show any possibility of good God. Consequently, kalam argument fails to demonstrate existence of good God, and does not comprise a collective case for such a God.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kalam assertion of universe having a cause eliminates the prospect of an uncaused world; it seems practical that it should bring about the probability of theism as an illustrative supposition consequently, though it concurrently raises the likelihood of other descriptive hypotheses. Kalam premises are not convincing because it seems to be applying collective force especially the last kalam premise, hence it is more than logical to make a conclusion that the world has a cause. The argument also brings the probability of a God-like cause, though not as irrational as many people would assume, and not yet wholly convincing. Kalam argument also leaves a lot of gaps since it bring about the probability that the cause must be very powerful. This is because the universe came into physical reality without any material cause. The third premise also relies on the characteristics associated to cause. Kalam argument does not specify any time before the universe. Therefore, it is not easy to explain the existence of the earth based on laws operating on primary conditions, and hence it can only be explained by personal explanation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, Kalam cosmological argument succeeded to explain the three premises, but they failed to provide adequate reasons to support their argument. Kalam first premise was that everything that exists has a source. The second premise was that the earth began to exist. The third kalam premise was that the universe has a source. Kalam cosmological argument violates the principle of parsimony. They fail to explain the relationship of the causal relationship to support their concept. Kalam argument fails to explain the source of the earth, it also fails to provide the cause of the universe or how it came to being. Kalam did not indicate that there was time before the beginning of the earth. The argument also fails to explain how the universe came to being because there is a cause. The third premise ends with unconvincing argument that the universe has an origin. This brings further discussion of the potential qualities that the cause of the universe must possess. It can be argued that the universe is uncaused because the cause cannot be based on kalam argument. Kalam cosmological argument faces a lot of criticism because the arguments are not supported by logic and hence people are left with gaps. The major argument is that if the universe came to being because it was caused, it follows that nothing can exist if it is uncaused. References Djuric, D. (2011). Kalam cosmological argument. Filozofija i DruÃ…Â ¡tvo, 22(1), 29-51. In Defense of the Kalam Cosmological Argument | Reasonable Faith. (n.d.). ReasonableFaith.org. Retrieved September 18, 2014, from http://www.reasonablefaith.org/in-defense-of-the-kalam-cosmological-argument Introduction to the Kalam Cosmological Argument. (n.d.). Calum Millers blog. Retrieved September 18, 2014, from http://calumsblog.com/apologetics/arguments-for-gods-existence/kalam/ Nowacki, M. R. (2007). The Kalam cosmological argument for God. Amherst, N.Y.: Prometheus Books. Oppy, G. (1991). Craig, Mackie, and the Kalam Cosmological Argument. Religious Studies, 27(02), 189.Pitts, J. B. (2008). Why the Big Bang Singularity Does Not Help the Kalam Cosmological Argument for Theism. The British Journal for the Philosophy of Science, 59(4), 675-708. Rasmussen, M. (2009). On The â€Å"Kalam† Cosmological Argument: As proposed by William Lane Craig. Oxford: Blackwell Publishing Ltd. The Kalam Cosmological Argument. (n.d.). JW Wartick Always Have a Reason. Retrieved September 18, 2014, from http://jwwartick.com/category/apologetics/arguments-for-god/cosmological-arguments/the-kalam-cosmological-argument/ Source document

Ryan Lambright, euphonium Essay Example | Topics and Well Written Essays - 500 words

Ryan Lambright, euphonium - Essay Example This university is famous as it enhances the qualities of a true musician and brings the best out of them. On October 15th, 2011, at 7:00 p.m., a concert was help in which Mr. Ryan Lambright presented his Senior Euphonium Recital. He played the music of George Frideric Handel. G.F. Handel was a British-German composer and a very famous musician of the eighteenth century. He was mainly famous for operas. Apart from operas his musical works such as anthems, oratorios and organ concerts also used to be his specialties. He was mainly influenced by the Italian and middle-German music. Another kind of music that was played by Mr. Lambright was Gordon Jacob. Gordon Jacob was a dedicated English musician of the twentieth century and was quite famous for his instructional writings and composing. The third style of music played by Mr. Lambright was James Barnes, an American musician of the twentieth century. James Barnes is indubitably a versatile musician but, is most famous for his orchestra. The last style that was played by Mr. Lambright was of James Niblock. He is an eminent musician and a di rector and instructor of choral and the vocal activities in the Colgate University. (Bohnet). The piano was handled by Dr. Robert Holm and Dr. Laura Moore handled a wide range of corals. Dr. Robert Holm is an exuberant professor of piano at the University of South Alabama, Department of Music. He is an excellent piano teacher and instructor, who also used to be the president of the ‘Mobile Music Teachers Association’. (Dr. Robert Holm) The concert went really well with all the professional and dexterous faculty of the University. Majority enjoyed it, though the teenagers got a bit bored as the style and the theme of such music does not match the mood of the youth. Still it was amazing and the fame, as usual was beyond description, just like all the other stage performances arranged by the University of

The Origin of Valentine's Day Essay Example | Topics and Well Written Essays - 1000 words

The Origin of Valentine's Day - Essay Example For instance, in the Yester years, Valentine’s Day was a liturgical celebration on the early Christian saints called Valentinus. Saint Valentine was profoundly associated with martyrology as he conducted the weddings of many soldiers (Pfatteicher, 86, 2008). The authors’ sentiments depict a chronological flow of events since the inception of Valentine’s Day to the current prevalent trends. I selected the author; Pfatteicher (2008) based on his extensive research hence depicting reliability. The information source is a book, and the author is a researcher by profession. This paper seeks to discuss the origin of valentine day. The Valentine’s Day is profoundly associated with romantic love emanating from the traditional courtly love. This traditional love flourished in the circles of Geoffrey Chaucer who lived in the High middle ages. Ever since the 15th century, Saint Valentine’s Day has evolved into a lover occasion where pleasantries were exchanged. These gifts have ever been meant to signify the intent of love and include flowers, confectionery, and greeting cards. The 19th century gave rise to hand written greeting cards and heart shaped outlines, a winged cupid figure and a dove. It is eminent that Valentine’s Day dates way back into history and is entrenched in the Roman Empire. From these sentiments, I think the author was truth full trying to relay detailed information. The history of Saint Valentine’s Day is shrouded in mystery. The only known facts are as follows; Saint Valentine’s Day has over the years being a romantic celebration. This day also exhumes the vintages of Christians as well as some roman cultural traditions. However, it is still not clear how this Saint Vale ntine came to be associated with an ancient rite that has survived several centuries. The Catholic Church for instance recognizes three Saint Valentines commonly

Crimes against Property, People, and Public Order Term Paper - 1

Crimes against Property, People, and Public Order - Term Paper Example nt in the case of kidnapping is that there should be a movement of the victim, the distance being immaterial although the laws have tired to distinguish kidnapping with other kinds of criminal acts like rape, assault or robbery wherein a certain degree of movement is also perceptible. Next, coming to the classification of this crime, it is indeed a crime against a person, or people, because what is being done in the case of kidnapping is the forceful movement of a person from one place to another, against his or her free will or consent. The crime is against the person and not against property or public order, although these aspects could also form additional facets of kidnapping. However, in most cases, kidnapping is seen as a crime against a person. In the People v. Chessman case, the question of kidnapping is highlighted. Caryl Chessman was a noted criminal with a major track record and had spent most of his adult life in jail. At that time, under Californian Little Lindbergh laws , any crime that also involved kidnapping with physical harm was considered a capital offense and warranted the death penalty. One of his crimes relates to dragging a young girl a short distance from her car. The courts felt that this movement of a short distance was enough to invoke kidnapping laws and thus made Chessman liable for the death penalty. â€Å"The jury verdicted that one of the kidnapping counts included bodily harm of the victim. Under Californias "Little Lindbergh" law passed in 1933, in cases involving kidnapping with bodily harm the sentence was either life in prison without possibility of parole or death. The jury did not recommend mercy, so death in the gas chamber was the automatic sentence for Chessman† (Chessman 1958). Next, it is necessary to come to the aspect of first degree murder. This involves the deliberate and planned snuffing out of the life of another person with wicked intentions. The mens rea of first degree murder is premeditated and calculated

Managing Organizational Strategy Essay Example | Topics and Well Written Essays - 4250 words

Managing Organizational Strategy - Essay Example The company has been in operation since its establishment in the year 1911 and has had its 30% shares owned by the Thornton family. The company’s products mostly include chocolates, toffee and fudge, though it also deals in candies among other stuff (Smith, 2001). It has been committed to delivering quality products. It is led by Peter Burdon as the chief executive and boosts of at least 500 retail shops in over 568 countries across the globe. Part A: Strategic Position of Thornton External Environment: PESTLE Analysis Quite involved is the external environment of Thorntons Company which is associated with a number of activities. Its external business environment has suppliers, customers, competitors, as well as a number of regulations which are of direct influence to its business operations. The company has made efforts to ascertain that its ultimate role and purpose as regards its immediate environment enable it understand its position and place in the entire chocolate indus try (Treanor, 2000). The company has therefore acquired a stable position in its business environment alongside suiting its capabilities and resources. The company has also been able to align itself towards different needs form various governments. The same has been its case with regulations and legislations in its various markets in different countries within which it operates. In terms of economy, Thorntons Company has been stably placed in the market and it has been seen to be favored by trends in interest rates. Its employment is also well supplied and viable as far as its business operations are concerned along with reliable income distribution which is pinned on the same (Lee, 2001). The company has also been stable in it market amid inflations and recessions which have of late struck the entire global economy. In addition, Thorntons Company has been in the forefront in regard to corporate social responsibility. This is depicted as having positioned it well in terms of its rel ationship with the communities within which it does operate. Jenkins (2001) observes that this has also been the trend with people’s eating habits which have been seen to incline more and more to Thorntons Company products even in foreign markets. The company has therefore been able to influence a magnitude in its business environment. It has also adopted technological approaches such as in its products’ preservation and packaging. Its link to suppliers has also been electronically enabled hence efficiency (Cyert and Williams, 1993). The company also embraced internet sales and marketing of its products, as well as branding of the same. This has made easy and enhanced its operations especially following the fact that it is operating within a competitive market alongside helping in its management of data and information. Putting basis on environment and natural resources conservation, Thorntons Company has also been an advocate for green consumerism as have been identif ied with its operations and business activities (Edelman and Suchman, 1997). It has embraced recycling as well as environment sound and friendly packaging systems alongside energy efficient systems in its operations. Legally, the company has also been able to adhere to stipulated legislation requirements in various countries it has business in. this is evident in terms of health and safety requirements, in its planning systems and employment requirements. Strategy Capability Analyses: Using Value Chain to

Entrepreneur Essay Example | Topics and Well Written Essays - 250 words - 1

Entrepreneur - Essay Example Similar examples exist in the society and include interests in political appointment to the federal government (Gimpel 28). The entrepreneurial experience of Theodore Judah offers many lessons that are still relevant today. Theodore’s experience explains the role of hardwork and determination in entrepreneurial success, qualities that have been coined to define successful entrepreneurs. Theodore’s efforts to seeks support from politicians and business men and the success that he achieved defines his hardwork while his continuous efforts, despite discouraging encounter, in seeking support for the railroad project explains his determination as well as perseverance that can help today’s entrepreneurs to overcome challenges and succeed in their entrepreneurial ventures (Gimpel 29- 34). Your essay on Gustavus Swift is explorative and informative. I however believe that it is not strong in captivating the audience and also in attracting the audience’s attention. Including a thesis statement in the introductory paragraph and using subheadings for major points would have improved the essay’s effectiveness. The audience however has to strain to grasp information. Your essay on Lewis Tappan identifies professionalism in writing. Organizing the work into subsections and using headings helps the audience to understand a essay’s main points and helps in attracting attention into the essay. The presentation is also simple and identifies critical information such as the period in which Tappan lives, his life in business, and his business

Motivation Plays a Major Part in Second Language Acquisition Research Paper

Motivation Plays a Major Part in Second Language Acquisition - Research Paper Example As the paper outlines, there are some people who seem to patronize their own language so much that they refuse or find it hard to learn a second language. As every individual talk with ease in their native tongue, learning to communicate in a second language becomes more difficult particularly if the learner's environment is unsupportive. If the learner's family, workmates, and friends are not proficient at the new language the learning process would be hard to attain as the learner will not be able to apply the second language in everyday life.  Motivation is one of the keys to acquiring a second language. A number of students are motivated to learn a second language with their desire to travel and have a better future, or when a student has developed a particular liking in knowing about the customs and language of a country of interest. The educators also play a vital role in keeping the second language learner motivated.  Recently, discussion on the role that motivation plays in second language acquisition is prevalent. In this paper, I would like to present the arguments for and against the idea that motivation indeed plays a major part in learning a second language.  Motivation can lead to language acquisition when done in a manner which is higher than what would be the case when it would be inexplicably missing. In such circumstances, there is a need to inculcate the right kind of attitude and feelings in individuals who want to acquire a second language for their own betterment that they understand the need to be motivated at all possible times [Dornyei, Csizer & Nemeth, 2006]. It is for this reason that Gardner and Lambert (1972) opined that there are in essence a couple of different types when one talks about motivation in the related segments. These could be attributed to the integrative motivation and instrumental motivation. The difference between these is that integrative form of motivation is more inclined with the establishment of the secon d language within the environs of a particular individual; on the other hand, a learner who has an instrumental motivation aims to learn the second language due to the sound performance of a single function or reason for that matter. Thus, there is a huge difference as far as their overlapping methodologies are concerned. In the integrative form of motivation, the learner has generated positive vibes and feelings with the purpose; but in the instrumental sense of motivation, the feeling is just present to capture the functional basis than anything else. The role here is to integrate the language that is being learned rather than use it for a functional reason and then discard when the intent was consummated. The second language acquisition process thus becomes more significant when the need is to seek it from the integrative stance rather than the instrumental basis. The integrative motivation of second language learning does wonders to the learner than instrumental motivation since the individual's interest grows beyond the mere curiosity of mastering the new lingo; the student/learner also delves into the various cultural ideologies, the people, and the set of customs that surround the new language learned.

Evaluate the impact of media such as video games, film and TV on the Essay - 1

Evaluate the impact of media such as video games, film and TV on the behaviour of teenagers - Essay Example This makes it important to study deeply the influence of media on behaviours of teenagers. There is a lot of research in this field where some studies conclude its negative effects and some conclude presenting the pluses. Most of the studies suggest that the more the teens spent time in front of screen more likely it is that they get exposed to the information that is not useful. Spending more time viewing TV is also harmful to the health of teens as it is known to lead to sedentary lifestyles, unhealthy eat and sleep patterns, and obesity (Council on Communications and Media 2011). Besides the effects on health, over-exposure to media is also known to affect the behaviors of the teenagers. This essay explores the effect of media on the behavior of teens. Starting with discussion on the adverse effects of media on teens, the essay will outline the positive aspects, that is, the counter-argument and refutation to each counter-argument before presenting conclusions. There are several studies that suggest negative effects of media on behaviors of teenagers. Anderson et al (2003) stated that it is now a proven fact that media violence results in transmitting aggressive and violent behavior in youth in both short as well as long term contexts. Researchers concluded that being exposed to media that is full of violent attitudes and behaviors is sure to lead adolescents adopt similar behaviors. This also leads to bullying weak students in school and trying to involve in activities that are considered ‘cool’ among a group. Teens usually adopt such behavior for social acceptance and media has a very important role of play in this classification of social acceptance and ‘cool dude’ attitude. In another study, Huesmann and Taylor (2006) suggested similar findings; they also found that media violence contributes to violent

Discussion- Ch11 Coursework Example | Topics and Well Written Essays - 250 words

Discussion- Ch11 - Coursework Example The product life cycle and development strategies are checked so as to meet the consumer’s satisfaction needs. Price is a term used to refer to a value that is placed on an object to allow exchange between a seller and a buyer. When the buyer is satisfied with the product’s utility, they exchange their purchasing power. This, therefore, implies that any adjustments to the price has an impact on marketing and hence will influence the demand and sales of the product. Price is usually important as it determines the profits of the company. Promotion is a method used to persuade consumers to accept goods, services and even ideas. This is done through advertisements, public relations, publicity and sales promotion. Since digital advertisement is rapidly growing, it is the most applied forms of communication through social media and websites. Lastly, distribution is the provision of the product to the consumers in the right place and in desired quantities. Liang brings out the fact that marketing is a paramount tool for any business in the sense the company gets the publicity of its products and understands the needs of its consumers. He believes it is a systematic process whereby the company does a consumer based research and obtains information on an efficient way to reach out and sell their products and services. Liang covers the role of marketing for a business

Eth125 Stereotypes Essay Example for Free

Eth125 Stereotypes Essay Part I Select three of the identity categories below and name or describe at least 3 related stereotypes for each: Race Ethnicity Religion Gender Sexual orientation Age Disability |Category |Stereotype 1 |Stereotype 2 |Stereotype 3 | |Race |All black people are lazy or |White people are prejudice |Hispanics are all illegal aliens | | |criminals | |and lazy | |Religion |All Christians are hypocritical |All Muslims are terrorists |All Jews are penny pinchers | |Gender |Men are better financial providers|Women can not be successful and |Women are supposed to take care of| | | |independent |all household duties | Part II Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. What are the positive aspects of stereotypes, if any? â€Å"Stereotypes are unreliable generalizations about all members of a group that do not take individual differences in to account.† (Schaefer 2012) Although mostly negative, there is one positive aspects. Such as, positive feedback like â€Å"Asians are very intelligent people† this is something I have heard many times, and from my own perspective and interactions, I find this to be accurate. A negative aspect would be to assume how someone is, without giving them the chance to show their true self. First impressions are important, but not always accurate, and if an individual is stereotyped because of the way they appear, then the chance to meet someone important could be passed up. Jumping to conclusions, lack of information, and not knowing what you could have gained from this different individual or group can be considered a loss. Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. A stereotype can be defined as an assumption being made about certain typical characteristics of an individual. For example, a young individual who is dressed in all black with tattoos and piercings would be considered someone who is satanic or part of a group that worship the devil. Whereas prejudice being a negative perception and pre-judgment being made on an entire group of people. For instance, a male may be offered a higher paying job and title than a woman with the same qualifications. There are different forms of prejudice and stereotyping, and not all are based on race and ethnic background, it can also be gender, age, sexual orientation, and even socioeconomic status. What is the relationship between stereotyping and prejudice? Stereotyping and prejudice are both forms of judgements being made on individuals or specific groups. Prejudice perceptions often lead to stereotyping, and the only difference is one is an assumption of certain characteristics, while the other will judge all in a particular category without prior knowledge of the group of people. What can be done to prevent prejudice from occurring? Preventing prejudice is a challenge, although as individuals we can change the way our younger generations see other people, but to prevent it as a whole is impossible. If we teach our children that everyone is equal and its okay to be different, then they will teach their children, and so on. Kindness can be contagious. Our society has been this way for such a long time that it almost comes naturally, and as sad as that is, people tend to judge and look down on others different from themselves. It starts with with us and carried on to our younger generations.

Advantages And Disadvantages Of Charlotte Accepting The Job Commerce Essay

Advantages And Disadvantages Of Charlotte Accepting The Job Commerce Essay The advantages of Charlotte accepting job is can focus the experience and expertise. This is because Charlotte can focus in their job that he like to do. Whereas the advantages of Charlotte accepting job is the demand on the managers time is high, ambiguous and uncertain operating environments and resistance to change is low. QUESTION 2 Explain the change in roles and skills of management that charlotte has to play and have with her position. Charlotte firstly worked as machine operator its roles just be a staff that work at lower levels her has little experience and knowledge. She had interpersonal roles work at Coccob four year and she has opportunities be a plant supervisor. She are good employees doesnt missed work at four year work and she had one of the high quality and quantity in organizations .she had the technical skill is the ability to utilize tools ,techniques and procedures that are specific to a particular fields. In additions,, charlotte had the human skill is the ability to work effectively with others and she had the conceptual skill that the ability to analyze complex situations like she can suitable with position that its take. QUESTION 3 Describe how Charlotte might expect to be involved in performances of the four management functions. Management process are an administrative activities aimed at defining a process, establishing responsibilities, evaluating process performance and identifying opportunities for improvement. Management process is including the four processes that is planning, control, leading and organization. Planning process can be define as a process or activities that setting a goal or list the actions necessary to achieve one goals. when charlotte become the plant supervisor, indirectly she has involve in planning process. This is because as a supervisor, she was responsible with the development and performances of company, where she was working. As a plant supervisor, she has to do a schedules work assignments for the junior employees to make sure the junior employees was doing their work accordingly and in systematic ways. Charlotte has to plan an schedule for her junior employees. Next process is the organizational process where the plant supervisor need to determined the task to be done, peop le or employees that responsible with that task and how that task will be managed and coordinated. Charlotte is responsible to organize the schedule or task to be given to the junior employees. Charlotte must ensure that, the information about the task must be stated clearly to the junior employees in order to make sure they can know what they really have to do. Next is, the leading process. As a plants supervisor, charlotte also have to leading the junior employees such as gives them motivate in order to make sure, the goal of the company can be archive. A leader must has the ability to motivate people, know the employee behavior and also has an communication effectiveness in order to make sure information can be shared to all of the people effectively. Charlotte also must be able to show the leadership quality and must be able to solve any problem. The last one process is control. Control can be define as process of controlling or monitoring the performance of the organization and its progress in implementing strategic and operational plans. Charlotte has to control the employees performances, in order to make sure that the performance can lead to the organization goals. QUESTION 4 How would these functions differ from the plant manager? The function between supervisor and plant manager is mostly different. It different in management process, that is planning, organizing, leading and control. Charlotte function he become a plant supervisor. This is the function of setting goals and objectives and converting them into specific plans. For a supervisor, the outcomes of planning include operating schedules, quality specifications, expense budgets, timetables, and deadlines. The planning process also establishes policies, standard operating procedures, regulations, and rules. For organizing. In performing this function, a supervisor lines up all available resources, including departmental tools, equipment, materials, and especially the workforce. It is at this stage that the organizational structure of a department is designed and its work is divided up into jobs. Thirdly, leading concept. This function gets the blood flowing in an organization. Supervisors energize the vital human resources of their department by providi ng motivation, communication, and leadership. Finally is controlling. Once departmental plans are set in motion, supervisors must periodically keep score on how well the plans are working out. To do so, supervisors measure results, compare them with what was expected, judge how important the differences may be, and then take whatever action is needed to bring results into line. Controlling is closely linked to planning, because control actions are guided by the goals established during the planning process. The function of plant supervisor is different with plant manager. A plant manager helps a companys senior management ensure that manufacturing processes are functional and adequate. The manager also supervises the work of personnel and makes sure production plans meet business requirements. Manager role, A plant manager supervises production activities and ensures that subordinates adhere to corporate policies when performing tasks. The manager also conducts staff meetings and hi res factory personnel. Secondly, operational role, A plant manager monitors production schedules and makes sure these schedules conform to corporate requirements. The manager also formulates safety policies with which factory workers must adhere when performing duties. For other considerations is an effective plant manager has a problem-solving disposition, leadership skills and deductive reasoning. Experienced plant managers often use notebook computers, operator terminals, enterprise resource planning software, and personal protective clothing. A plant manager position typically requires a bachelors degree in operations management or a related field. Cases Study two QUESTION 1 What is the source of the problem at Mr Antonios organizations? Mr Antonio is founder of AL Electronic Banking Company ,he so strike to his employees make employees feeling pressured, annoyed and mistrusted because Mr Antonio still favors his way of leaderships that his does not want his employees to socialize just work. He put cameras and other surveillance equipment together with close human supervision constitute a very controlled environment. QUESTION 2 Is Mr. Antonios style of leadership following the principle of the behavioral perspective? Mr. Antonios style of leadership is in the other side following the behavioral perspective, but in the other side again it was not followed the behavioral perspective. These is because there are many theory was made that give explanation about this behavioral perspective. Behavioral perspective can be defined as an acknowledgement about the importance of human behavior in shaping management style. It can be conclude that behavioral perspective is about study and understand the behavior of the employee in order to make it fix with the job or work given. Meaning here, that the behavioral perspective can measure the performance of the company, such as, if this one company does not focuses in the behavioral perspective about their employees, it might be lead to unstable in performance among their employees, where then would affect the company. Knowing the behavioral of the communities of that particular company, would then be easier for the manager or management team in that company to p lan an activity that suitable and can be following by the employees in order to gain the main goals. Behavioral perspective can be measure or can be define by follow some model. The first model is, through the Mary Parker Follett. Mary said that, the effective management is the harmonization among the surrounding of the work place. She felt that the manager should need to coordinate and harmonize group effort rather than force and coerce people. Mary also believes that the management is a continuous and dynamic process. Compare with what Mr. Antonia has done, such as putting the cameras all over the company, where his action cause to unharmonious of work surrounding. Second is the Elton Mayo model. Elton Mayo is the one that conducted the famous Hawthorne Experiments. Where in that Experiment state that, a productivity of one organization or company can be increased because attention was paid to the worker. Based on this model, what is Mr. Antonio doing is followed the principle of behavioral perspective. For example, he put the camera in order to look and to give fully attention to what his worker doing, but unfortunately, these put all the employees in the uncomfortable condition when in work. Next is the model of Douglas McGregor who proposed the theory of x and y. These both of this theory explain that, the theory y are more professional in doing work compare to the theory x. Theory X are more into traditional assumption and quite lazy to work and desire to work as little as can. They will work only if there have supervision. The leadership style that played by Mr. Antonio are suitable to handle the employees in generation x, because they only will do their work if there have any supervision. While , for the theory Y, it was differ from the theory X , where the theory Y are more into enjoying doing their work. These will lead to a problem, when Mr. Antonio are being using the cameras and other technologies in order to control and supervise his employees, i t would then create uncomfortable condition to generation Y, because mostly, employees in theory Y are do not like to be control. They more likely like to play when doing some work. If the control was so tight, it may be make the employees become no mood to do the job effectively. QUESTION 3 What is your view on Mr. Antonios style of managing? Based on the contents, Mr Antonios style managing is more to decide style. He do not care about other people action or reaction about the decision that have he done. He also actually be a the telling leader. This leader only tells or give construction about the works that must be done from his employees. Mr Antonio does not worry too much about the feeling or relationship within the group or his team. This is appropriate where members are new, inexperienced, lacking in confidence or need a lot of help and direction in order to get the job done. The leader should give clear directions and provide follow-up and feedback. This environment is not good if it happen in ours company or in ours teams. The works that we want do will not have a quality and we just want the work is done as what our leader wants. In same situation, Mr Antonio just give direction to his employees without ask them if they can do the work that he give. His employees is paid for do their work, not to socialize, but as a normal human, his employees need have a comfortable environment to do their work and explaination from him as a leader in that company. It also important to make sure all task or work that his employees will do is have good quality and right without any mistake when his employees do the task or project. To be a leader, it is not must to be strictly person and make his or her employees uncomfortable to her or him. It is more good, if all employees have respected from them to their leader and make their leader as a mentor or idol for them. QUESTION 4 What school of thoughts would you think to be most suitable in Mr Antonios organization? Explain School of thought that the most suitable for Mr Antonios organization is system perspective. System perspective can be viewed as a combination of three building blocks that is input, outputs and transformation process. Because of Mr Antonio;s organization are more modern by using latest technologies this system are very suitable for his company. Cases Study 3 QUESTION 1 Identify and described any three plans expressed by Texchem in the case. What way be the possible advantage or disadvantage associated with these plans? Three plan that expressed by Texchem is corporate strategic planning, functional strategic planning and business strategic planning. Corporate strategic planning involves assessing the organizations portfolio of business to determine whether an appropriate mix exists. The objective is to develop a mix of business units that meets the long-term goals of the organization. Diversification is often occurs in this plan and its occurs when an organization choose to add new business unit to its portfolio of business. Texchem also apply diversification concept whereas they add new product in their business that is plastic packaging factory for electrical and engineering equipment. Furthermore they also add up a manufacturing facility plant for surimi (minched fish meat), fishmeal (animal feed) and other aquaculture products. Secondly is functional strategic planning. Functional strategic planning specifies the production, research and development, financial, human resource management, and ma rketing activities necessary to implement the organizations corporate and business strategies. Texchem apply this plan by built five division of growth. They are industrial division, family care division, consumer division, packaging division and food division. Lastly is business strategic planning. Business strategic planning can be defined in questionnaire how each business unit in the organizations corporate portfolio will operate in its market arena?. It can be seen in Texchem Resource Bhd. where Texchem Food entered into a joint venture agreement with Myanmar-based Mascot Industries Co. Ltd to manufacture and market surimi, fishmeals, seafood sticks and aquaculture products in Myanmar. This joint venture will gain the profitability in their business. The advantages of this plan is managers can get a better coordination about their overall business. Furthermore, their business system will be more effective and efficiency. Besides that, employee also will involve in decision maki ng. This will gain input from all levels of a firm and its essential for successful planning. Other than that, this plan also encourage strategic thinking. Effective strategic thinking can be developed through training and practice. The disadvantages of the plan that apply by Texchem is demands on the managers time, ambiguous and uncertain operating environments and resistance to change. QUESTION 2 Did Texchem develop any contingency plans as part of their business expansion strategies? If so, briefly describe them. Yes, Texchem have develop contingency plans. Contingency plans is development of two or more plans each based on different conditions. In Texchem company, they have plan to sell Domestos Nomos mosquito coils to other parts of the world by tapping Unilevers vast distribution work. Texchem tapping Unilevers as a plan B to gain more profitability. QUESTION 3. What are Texchems international business expansion plans? Texchems international business expansion plans is to collaborate with the other company in different type of country. For example, Texchem has collaborate with plastic packaging factory for electrical and engineering equipment in Philippines, manufacturing facility plant in Myeil, Myanmar and coloborate with big brand company that is Unilevers. Cases Study 4 QUESTION 1 If you were given the opportunity to undertake this task, what would you do? If I was given the opportunities to take this problem, I would then try to do the same thing like what the banks board director want to do with the bank branch. I will then build the bank into a learning organization. Where learning organization mean, the employees or the bank branch develop as a result of the pressures facing modern organizations and enables them to remain competitive in the business environment. Learning organization has five main features, that is the first one is system thinking, where in system thinking, the bank branch has to study the businesses as limited objects. Learning organizations use this method of thinking when measuring their company and have information systems that measure the performance of the organization as a whole and of its various sections. Secondly, is personal mastery, that can be define as the commitment of an individual or employees to the process of learning. Individual learning is acquired through staff training and development, but le arning cannot be force to some individual that is not receptive to learning. Its was important to develop a culture where personal mastery is practiced in daily life. A branch manager might then be training be prepared to faced any changes that was made by the board of director. Thirdly is, mental model, where the individual or the branch manager tend to adopt theories, which are what are they tend to follow and use the theories or rule set by the board of director. A mental model also was an explanation of someones thought process about how something works in the real world is. Mental model can help shape behavior and set an method to solving problems to doing a tasks. Next is the shared vision. The development of share vision is important to motivate the employees, as it will create a common identity that provide focus and energy for learning. The shared vision is often succeed to against a competitor. Rapid changes in society are requiring rapid changes in educational organizatio n. The bank branchs manager has to revisit or look back into their main mission so that they not lost in order to achieve their mission. The last one of the main feature of learning organization is team learning. Team learning can be define as a process of working together to achieve a common objectives in a group. In the learning organization context, team member tend to share knowledge with each others by skills. If there is no commitment in that team, team work may fail and the mission of one organization may not be achieve. By these all feature, the bank branch can improve it capacity and will have continuously learning, adapt and change towards progress with each other QUESTION 2 What suggestion would you offer to the board of directory to ensure that the bank accomplishes its goals? I would then suggest the board of directory to uses and follow the management process in order to make sure that the bank can achieve its goals. By using the management process, such as follow the first process that is planning. In planning process, the board of director should ensure that the current decision must consider the future operating. By doing the planning process, they would know what to do next after one goal have been achieve. The planning will make their work become easier in order to accomplish its goals and the entire branch manager can know their responsibilities. Planning also provides groundwork for the organization of a wide range of organizational activities. Planning can be classified into two categories that are the first one is strategic and the second one is operational. Strategic planning is more focus on long term planning. While, operational planning are more focuses on short term actions. using this two type of planning, a board of director can plan each of their plan in a long term plan that include in five until ten years, and using the short term plan in order to achieve their goal. Next process is through the policy making, where the purpose of these policy making is ensuring that the employees was make the decision and taking any action through the guidance that has provided by the board of director. The guidance, also known as policies are statements about the direction from management and the board. From this policy making, each of the bank branch then can have consistency in their management and would not against with each other. Next process is the personnel administration. Through this process, the board of director can ensure relevant recruiting, compensation, training, and personnel development activities. A banks personnel policies and procedures are energetic to the development and link of a quality staff. Personnel administration is considered in determining how well banks are managed include the organizational struc ture. So that, by this process, the organizational structure can be organize accordingly in every bank branch. Study Cases 5 QUESTION 1 What was the vision and plans that Steven Sim developed a little before 1997 that resulted in the success of Secret Recipe in Malaysia and other countries today? Steven Sim vision is to see their company brand growth up and make people appreciate what that they have done. Besides that, they also want to change publics perception of a cake shop, where cakes only for take-away and special occasion. Although, Steven Sim plans is to took a risk in gain up their company. Steven Sim took an advantages of the lower rentals and better exposure in terms of advertising and promotions at a time when most companies consolidating. QUESTION 2 Explain the Total Quality Management practice that was implemented and contribute to the many awards that Secret Recipe had won by 1998 onwards. Total Quality Management that practice by Secret Recipe is committed an effective leaders. This is because Steven Sim as a leader use the strategic planning to organize their company. Other than that, Steven Sim also monitor and training their worker to be more expert in their job. This strategy will built a team work among Secret Recipe worker. QUESTION 3 Describe the road map that Sim has drawn up for 2005 and beyond. Road map can be defined as an organization that set up to arrive at a certain place. In Secret Recipe company, Sim hopes to tap Chinese market and beyond. This is their target that is to growth up their company by make a business relationship with other market. Cases Study 6 QUESTION 1 what moivates the foreign competitors to choose Malaysia as their manufacture? Motivates is defined as forces either internal or external to person that act as inducements or that influence action to do something .foreign competitor motivates choose Malaysia as their manufacture because of Malaysia have impressive feature such as global focus is turning toward chindia ,the combined china india market and also the Asean region. Malaysia RD sector provide good breakthrough . QUESTION 2 Do you agree that both intrinsic reward play prominent role in encouraging the Malaysians to be players at the Honnover Fair ? Discuss your answer . Yes ,I agree that both intrinsic reward play prominent role in encouraging the Malaysia to be player at the Honnover Fair because of many reason .The first reason are Malaysian should be prove as a Malaysian that can motivate foreign competitive to manufacture to countries and Malaysia is to assert its position in what is veritably a Darwinist global environment in our RD innovations .Secondly, the reason is Professor Mohd Nasir Mohammad Ibrahim,school of Chemical Science USM was displaying a nickel -plated device for use in variety of applications such as industrial production and automotive industry. Lastly are Malaysian can enter into technological partnership with western institutions and corporations that strong in subcontracting and outstanding business . Malaysian could be use the fair to tap the international markets. QUESTION 3 How a job gets to be manufactured has various approaches . Explain the impact job design has in optimizing work productivity? Job design defines as the set of tasks and activities that are grouped together to constitute a particular job positions .The jobs manufacture has various approaches and impacts on the organizing process . The impact of jobs design has in optimizing work productivity is must achieve the organizations strategic that manufacture .The organization should must complete a number of tasks and activities. The second impacts is can organize a successfully without has the mistakes it because of manager organize good of the job design by give task according the group its more specific jobs that can be done and the goal of organizations would be achieve. The lastly is job descriptions are commonly used to describe the details of the responsibilities and tasks associated with a given position. Cases Study 7. QUESTION 1 Do you believe that Niko has a legitimate complaint? Explain. Yes, I believe that Niko has legimate complaint, this is because every person or employees should given chance to promoted. Niko should be given chance to handle another job or work in other position to show that the manager has appreciate the hard work that have done by Niko along the five year he been work at the Bifuho production. In the other hand, Niko also have already show a good images along he been working in five year with Bifuho production. Its is not fair for the person or employees that have been worked hard but does not been appreciate by the company itself. The manager should not only watching or searching for someone at the outside of company to bring in, in order to fulfill the job vacant. A manager also should looking into his own employees inside the company, that has the capability and ability to handle the new position, where the employees inside the company are more trustfully than the other people outside the company. The manager should change his view into loo king for someone outside to fulfill the job vacant. More over, the old employees in that company are longer being exposed with the mission of the company, while if the manager was hired the newest employees, it might too long for them to being exposed and know about the mission of company. Furthermore, promoted also is some type of the reward from company in order to increase the motivation of their worker. I think that, Niko has the right to talk about his unsatisfied about his position, because if he just only silent without complaint, It might make his motivation become down and it could then affect the performance of the company. In addition also, without any complaint about these issues it could maybe make the manager to do the same thing with the other employees, that would then decrease their motivation to work. QUESTION No. 2 Explain the possible impact to the organization if it practical recruitment from external sources. External recruitment is promotion for and asking candidates from outside the organization to vacant jobs. External recruitment is recruitment that finding new employees outside the organization that has skilled or qualified to fulfill existing job vacancies in that organization. When a business engages in external recruitment, a human resource people might be used to facilitate the search, contact and recruitment process. There are some impact to the organization if it practical recruitment from this type of recruitment. It may include the advantages and disadvantages gain by the organization. Choosing the candidate from outside the organization might bring new ideas and insight to the organization. These is because the organization may looking into some different perspective of their employees. This is what the manager of Bifuho trying to do. They rather choose the employees outside their organization because they looking for something difference and fresh in their perspective. Peop le when working together in same environment in long time, will be harder to see any different ideas among their employees. Looking for another candidate from external recruitment also was possibly cheaper than training a professional. When an organization are hiring the professional employees, it may be expensive to pay his or her salary because of the high demand of that professional employees. But when, they hiring the newest employees, it will save cost of paying the salary. These is because the newest employees would not put a higher demand on the salary. Bifuho company might be scare to choose the experienced employees like Niko, because scare if Niko will ask for a higher salary than what he already have. Apart from that, choose an employees from external source also will force a employee from inside the organization to update their skill and knowledge in order to compete with the newest employee. This can lead to the improvement of the quality and also performance of the org anization. The external recruitment also give the negative or disadvantages impact to the organization. The selected person or candidates may be not fit with the job or organization. These may lead to unstable performance of that organization. For example job like a customer service where the employees have to deal with a people in their daily work, if the candidates is a shy person it would be hard for that employees to do their work easily. It might then reduce the performance of that organization. Apart from that, choosing employee from the external resource also lead to problem such as morale problem of the candidates that are chooses to fulfill the vacant jobs. The organization maybe do not have correct view about the behavior of that external candidates, compare with the internal recruitment, the behavior and their attitude are well known because they are already being working together in long time. A long adjustment time maybe need. For example the candidates may have to fami liarize their self in the new work surrounding. It might take a long time to adapt in new surrounding. This could affect the progression of the organization. QUESTION 3 Beside using external recruitment, what are the various methods that are the organization could use to get more talented employees. Apart from using the external recruitment to finding the best employees in order to fulfill the vacancies in one organization, there are various other method in order to find the candidates. For example, the first one is, finding the candidates among the exist employees that have in that organization. It has also known as the internal recruitment. It can be defined as looking for someone in that organization who are really qualified to fit into the job vacant. The managers are responsible to encourage their employees to apply the vacant jobs. Hiring and recruiting the former student of vocational school or universities, such as in Malaysia the Polytechnics School and also the Universities institute Technology Mara provide their student with the practical training which make their student are able to adapt with any organization after they graduate. Looking for some employees from this type of school may be easier to the organization because they does not bother to train new employees to fit the job given because the student are already being polish to do work in such industries. Other than that, the organization also can find the talented employees by asking some suggestion from the current employees to suggest someone that they known that have the abilities to fulfill the qualified work that needed by the organization. For example, the current employees of the organization may suggest his or her relatives, friends or whose they known that have the abilities and qualification to take the job vacant. It might help the organization to get talented employees because they have the strong referrer about the employees. In addition, a job fair also can meet the organization with the talented employees. On the job fair, such as the job exhibition, where all the job seekers can join the exhibition and meet with the manager, from that, the manager can choose which one candidates that have the ability and characteristic that can fulfill the job requirement. These is becaus e from the job fair, the ma

The Bullwhip Effect in the Supply Chain

The Bullwhip Effect in the Supply Chain As the name suggests bullwhip effect is an oscillation in the supply pipeline. In supply chain this effect occurs when there is a constant fluctuation in the demand. This effect also known as whiplash effect arises when minute demand fluctuations downstream result in a bigger fluctuation upstream of the supply chain. It describes how inaccurate information, non operational transparency and a disengaged production plan and real time information result in revenue loss, bad customer service, high inventory levels and unrealized profits. Incongruent information across the supply chain leads to overreact to backlog and building of excessive inventory in order to prevent stock outs (Supply Chain Management: Concepts Techniques and Practices-Enhancing Value Through Collaboration, By Ling Li; pp 191) it creates unstable production schedules that cause lead to unnecessary cost in supply chain. Companies have invested in extra capacity to meet the high variable demand. The highly variable dema nd increases the requirements for safety stock in the supply chain. Additionally, companies may decide to produce to stock in periods of low demands to increase productivity. If this is not managed properly it leads to excessive obsolescence. Highly variable demand also increases lead times. These inflated lead times lead to increased stocks and bullwhip effect. Thus this effect can be quite exasperating for the companies; they invest in extra capacity, extra inventory, work over time one week and stand idle the next, whilst at the retail stores the shelves of popular products are empty, and the shelves with products that arent selling are full (Dr. Stephen Disney, Cardiff Business School, Cardiff University) The problem of this effect in supply chain management has been a concernment for many years. Due to its non industry specific nature, it has grabbed the attention of many professionals from diverse industries and business schools. Many firms have observed the bullwhip effect in which the fluctuations in orders increase as they move up the supply chain from retailers to wholesalers to manufacturers to suppliers.(pp 478-479 ; Supply Chain Management Strategy , Planning and Operation , 2nd Edition; Sunil Chopra Peter Meindl) Some of the prominent cases so far noticed have been of an Italian pasta manufacturer Barilla SpA (Hammond 1994) that provides vivid illustrations of bullwhip in its supply chain. Barilla for a very long time had been offering special price discounts to the customers for bulk purchases. Such marketing policies created a highly erratic and spiky demand patterns, leading to high supply chain costs that outstripped the full truckload benefits and mismanaged inventory. Another case is of Campbell Soups chicken noodle soup experience (Cachon and Fisher 1997). The company is into selling only those products that have a stable demand. The manufacturer yet faced extremely variable demand on the factory level, the reason for which was found out to be forward buying practices of the customers. (FIGURE) As pointed out by Lee, Padmanabhan and Whang(1997 a,b) the expression Bullwhip Effect was termed by executives of PG, the company that manufactures Pamper brand of diapers. These executives observed that while the consumer demand for Pampers Diapers was fairly constant over time, the orders for diapers placed by retailers to their wholesalers or distributors were quite variable i.e., exhibited significant fluctuations over time. In addition, even larger variations in order quantities were observed in the orders that PG received from its wholesalers. This increase in the variability of the orders seen by each stage in a supply chain was called the bullwhip effect. As per Simatupang and Sridharan this situation of misalignment in demand understanding can be termed as Asymmetric Information where different parties have different states of private information about product demand, and the chain operations. The problem of this as ymmetry arises because participating firms generally lack the knowledge required about each others plans and intentions to adequately harmonize their services and activities. Supply chain members often do not wish to share their private information completely and faithfully with all others due to the profitability of that actual or anticipated information. Thereby the whole supply chain suffers from suboptimal and opportunistic behavior. These decisions occur when the members donot have sufficient visibility to resolve various tradeoffs in decision making because lack of information causes decisions to be made in a narrow scope that cannot ensure the products flows properly to end customers. Moreover, with limited information sharing, members donot have consistent perceptions of market needs and visibility over performance at the other levels of the supply chain. As a consequence, decisions are made based on either the best estimation of the available data or an educated guess. Such decisions can be biased and prevent the individual member from attaining the optimal solution of the supply chain. For example, the manufacturer often uses incoming orders with larger variance and not sales data from the retailer as a signal about the future product demand. Asymmetric information also produces problems of vulnerability of opportunistic behavior. Specifically, adverse selection and moral hazard manifest themselves in the relationship among the supply chain members. The negative selection of adverse selection, for example, is that the member firms cannot optimize supply chain performance because they donot possess the required capability to meet the predetermined customer service level. ( Semchi levi, David, Philip Kaminsky and Edith Simichi Levi, Designing and Managing the Supply Chain, London: Mc Graw Hill, 1999, pp. 103-107)(Lee, Hau L., V Padmanabhan and Seugjin Whang, The Bullwhip Effect in Supply Chains, Sloan Management Review, Vol. 38, No. 3 (1997), pp 93-102 ) To explain this effect a very simple example of two tier supply chain, a retailer and a manufacturer, can be taken into account. The retailer observes customer demand and places orders to the manufacturer. For determination of the order quantity to place with the manufacturer, retailer will use the observed demand data of customer and a demand forecasting technique. In the 2nd stage, the manufacturer plays his role of forecasting by observing the retailers demand to place order to his suppliers. In many supply chains, the manufacturer doesnt have access to customers demand data thereby making him rely on the retailers data to forecast. As the bullwhip effect implies (the orders placed by the retailer are significantly more variable than the customer demand observed by the retailer), the manufacturers forecasting and inventory control problem will be much more difficult than the retailers forecasting and inventory control problem. In addition, the increased variability will force t he manufacturer to carry more safety stock or to maintain higher capacity than the retailer in order to meet the same service level as the retailer. Longer the supply chain of a company more the impact of bullwhip effect can be observed. This also leads to increase in amount of the inventory across the chain. The rules of ordering such as timing of order placement, the acceptance of or refusal of back orders, order quantities and lot sizes, and cancellation rights and penalties, can have an enormous impact on the total system inventory and the bullwhip effect. To understand these challenges better a simulation of beer distribution game was created by the professors of MIT, Sloan School of Management. This simulation helps to understand the challenges faced by putting the participant in a real life supply chain situation. In this exercise, students enact a four stage supply chain. The task is to produce and deliver units of beer: the factory produces and the other three stages delive r the beer units until it reaches the customer at the downstream end of the chain. The aim of the players is rather simple: each of the four groups has to fulfill incoming orders of beer by placing orders with the next upstream party. Communication and collaboration are not allowed between supply chain stages, so players invariably create the bullwhip in the pipeline or chain. Sterman (1950a) was the first one to actually test the beer game to experience the bullwhip effect to experiment the causes that result to it. He (Sterman) experienced (1) Inventory Rationing (2) order bathing and (3)Price Fluctuations. He also provides evidence on bullwhip effect that occurs due to customers tendency of underweighting the inventory in supply line. The customer does not keep in the account the unreceived inventory at the time of placing a new order. Due to this the orders in backlog are underweighed in the decision to order more. Peter et. al.(1940) identify 4 main causes behind building up of bull whip effect. These causes are:- Demand Forecasting Every company in a supply chain usually does a product forecasting for its production scheduling, capacity planning, inventory control and material requirement planning. This forecast is oftenly done on the basis of previous orders placed by the customers. A very common method of demand forecast is exponential smoothing in which future demands are continuously updated as the real demand data becomes available. The order placed reflects the amount needed to replenish the future demands aswell as safety stock. Due to long lead times the safety stock days surge resulting in greater order quantity fluctuations. Moving a level up, to the manufacturers stage if the method of forecasting is same i.e. exponential smoothing then the demand variability is even more, eventually creating a bullwhip. Order Batching In supply chain most of the organizations place orders with their upstream suppliers after the accumulating them. The frequency of these orders is weekly, biweekly or at times monthly depending on the product. There are several cost related and demand related reasons for this practice. This can be demystified by an example of a company that places an order once a month because of the nature of the product it deals in. The supplier faces a highly erratic stream of orders. There is a spike in demand at one time during the month, followed by no demands for the rest of the month. This variability is higher than the demands the company itself faces. This practice amplifies variability leading to bullwhip effect. Transportation economics also plays a major role in the frequency of order placements. If the truck load is not enough then the order is not released as the cost is same irrespective of the load. Therefore companies prefer to order only when accumulated requirements are enough for a truck load to fill. This period batching causes surges in demand at a particular time period, followed by the periods of time with no or little orders, and other time periods with huge demands. Price Fluctuation Price variation is a crucial factor that impacts the buying behavior of a person. The customer buys in quantities that donot reflect their immediate needs. They buy in bigger quantities and stock up when the prices are low and reduce the purchase when the prices are normal, thereby creating a forward buy pattern in the chain. As a result the customers buying pattern doesnt reflect the consumption pattern and variation between the 2 grows which leads to the bullwhip effect. Rationing and Shortage Gaming When the product demand exceeds its supply the manufacturer is forced to ration them to the customers. Knowing that manufacturer will ration the goods, customers exaggerate their real needs at the time of ordering. Later when the variation between demand and supply plummets down, orders suddenly start to fade and cancellations pour in. This overreaction of the customer is an outcome of anticipation due to lack of information and interaction between the relevant parties. As the customer doesnt get 100% delivery of the goods required, he exaggerates the demand in order to receive the desired amount of goods. The above mentioned literature is comprehensible enough that all the factors or elements resulting in bullwhip effect originate from a common ground i.e. information sharing. It is evident enough that the lack of information and interaction between different stages evolve bullwhip in the system thereby plaguing the whole Supply Chain. Therefore it calls for supply chain integration where different stages upstream and downstream need to combine their operational practices by sharing information and work together towards a common objective. In this collaborative manner firms are likely to have less risk factor and more benefits to reap. Multiple researches have been done in order to prove the impact of inter firm collaboration on the performance of supply chain and attenuate the bull whip effect. Supply Chain Collaboration Intensive competition in the market place has forced companies to respond more quickly to customer needs through faster product development and shorter delivery time. Increasing customer awareness and preferences have led to companies that are able to deliver products with excellent quality, and on time. However the demand of customers for product variety, especially in the case of short life-cycle products such as food, apparel, toys and computers, makes it difficult for manufacturers and retailers to predict which particular variety of the products the markets will accept. To be effective in matching demand with supply, manufacturers and retailers need to collaborate in the supply chain. Each form of collaboration varies in its focus and objectives. Regardless of the collaborative approach taken, however, Simatupang and Sridharan(2003) suggest that the requirements for effective collaboration are mutual objectives, integrated policies, appropriate performance measures, a decision d omain, information sharing and incentive alignment. These requirements demonstrate a need for significant planning and communication to occur between partners, and can require significant resource commitment. Additional studies (Derocher and Kilpatrick, 2000; Mentzer et al., 2000) have affirmed that strong relationships increase the likelihood that firms will exchange critical information as required to collaboratively plan and implement new supply chain strategies. In order for this sharing of critical information to occur, a high degree of trust must exist among the collaborating partners (Frankel et al., 2002). Trust refers to the extent to which supply chain partners perceive each other as credible and benevolent (Ganesan, 1994; Doney and Cannon, 1997). Credibility reflects the extent to which a firm believes their relationship partner has intentions and motives that will benefit the relationship (Ganesan, 1994). One important aspect of information sharing as it relates to colla boration is the delineation of the kind of knowledge, explicit or tactic that results from the exchange of information. Collaborative arrangements involve knowledge transfer that is both explicit (e.g. transactional) and tacit, which resides in social interactions (Lang, 2004). More specifically, explicit knowledge is defined by Lang (2004) and referred to here as knowledge that can be articulated and codified in order to be transmitted easily. Hoover et. al., (2001) identify the benefits of collaboration only when it is done on a larger scale. Therefore they conclude that collaboration cannot be just a solution between close partners, but needs to be implemented with a larger number of business partners. The end goal should be solutions that enable mass collaboration. Darren Peters (six sigma master black belt for Cummins Inc. and also an ex professor of Purdue Universitys College of Technology) in his article on supply chain integration mentioned that a true integration of supply chain calls for a high degree of synchronization and alignment. Peters defines synchronization as information sharing; alignment, the most complex factor, reflects the collective behavior and motives of each partner within an ecosystem. Collaborative Planning Forecasting and Replenishment (CPFR) is the most recent prolific management initiative that provides supply chain collaboration and visibility. It has lately emerged as a new paradigm for the organizations that further want to cut their operational cost and make their supply chain more agile and responsive. Supply chain collaboration involves close work relationship with upstream suppliers and downstream customers. It is a new strategy to make the supply chain more effective and efficient keeping the customer at top priority. The association of Operations Management defines CPFR as follows: Collaboration process whereby supply chain trading partners can jointly plan key supply chain activities from production and delivery of raw materials to production and delivery of final products to end costumers (The Association of Operations Management also known as the American Production and Inventory Control Society, APICS). The complexity of new products, shrinking tim e to market, and capital intensity have led firms to collaborate to improve access to complementary abilities (Scott 2000) to help meet competitive challenges (Kanter 1994) and to address increasing competition due to market globalization, product diversity and technological breakthroughs ( Simatupang, Wright and Sridharan 2002). A greater interconnectedness and trend of outsourcing have led to a greater need for supply chain professionals to work in alliance with firms possessing complementary skills and capabilities. Lambert et. al. (Lambert, Douglas M., Margaret A. Emmelhainz and John T. Gargner,Building Successful Partnerships, Journal of Business Logistics, Vol. 20, No. 1 (1999), pp. 165-181) suggest a particular degree of relationship among chain members as means to share risks and rewards that result in higher business performance than would be achieved by the forms individually. Bowersox (Bowersox, Donald J., The Strategic Benefits Of Logistics Alliance, Harvard Business Rev iew, Vol. 68, No. 4 (1990), pp. 36-43) reports that logistics alliances offer opportunities to dramatically improve customer service and at the same time lower distribution and storage operating costs. Narus and Anderson (Narus, James A. and James C. Anderson, Rethinking Distribution: Adaptive Channels, Harvard Business Review, Vol. 74, No. 4 (1996), pp. 112-120) define a collaborative supply chain as the cooperation among independent but related firms to share resources and capabilities to meet their customers most extraordinary needs. As per a simplistic definition, Collaboration is nothing but a process in which people, groups and organizations work together to achieve desired results. Therefore supply chain collaboration is a business practice wherein trading partners use IT and a standard set of business procedures to combine their intelligence in planning and fulfillment of customer demand (VICS, 2004). The CPFR model created by Voluntary Interindustry Commerce Standards Assoc iation (VICS) is a promising mechanism for the forecast accuracy by having customers and suppliers participation in the forecasting process. A buyer and a seller work together as collaborators to satisfy the needs of the end customer thereby creating a win win situation. VICS 2004 proposes a model that is applicable to almost all the industries. In case of any discrepancy the vendor and the buyer can come together and rectify it by deciding upon the replenishment quantity. This kind of association or professional acquaintance offers a great potential to drastically improve supply chain performance through collaborative demand planning, synchronized production scheduling, logistics planning and new product development. The VICS Association, CPFR provides templates for supply chain collaboration in 4 stages (VICS 2004): Planning Stage: At this phase the relationship between buyers and vendors is planned and updated. It leads to front end agreement and joint business plan. Variances, w hether plan to plan or plan to actual, are also addressed. Forecasting Stage: At this stage, demand (order)/supply (sales) forecast is created and exceptions or discrepancies are identified and resolved. Forecast accuracy visibly improves by having customer and supplier involvement in the planning process and thereby making the goals compatible for both the parties. Execution: At this stage, the order is generated, shipments are prepared and delivered, products are received and stocked on retail shelves, sales transactions are recorded and payments are made. Analysis: At this stage, monitor planning and execution activities for exceptional situations. If a discrepancy occurs, the two trading partners can get together and share insights and adjust plans to resolve such discrepancies. Collaboration and co-operation between producers and their customers is a key component of a modern successful supply chain. As per Tim Bennett (Former President of National Farmers Union, Texas, USA) it is imperative that the organizations develop these relationships not only to drive improvements in efficiency but to respond more effectively to customer demands. As per Aviv (2005); Schwarz (2004) this initiative not only reduces the inventory but also increases sales for both sides i.e. retailers and suppliers. This also includes sharing of data and coming up with new and innovative ideas to attain a common objective. Supply chain collaboration is oftenly defined as 2 or more chain members working together to create a competitive through sharing information, making joint decisions, and sharing benefits which result from greater profitability of satisfying end customer needs than acting alone.(Simatupang Sridharan, 2005; Whipple and Russell, 2007). Narus and Anderson (1996) define Supply Chain Collaboration as sharing knowledge and skills by independent but related firms to meet extraordinary demands of precious customers. The major reasons for companies to collaborate their supply chain with suppliers and/or customers as the case may be, is to reap a better competitive advantage and improve the overall operational efficiency with improved profit margins. As per Wernerfelt 1984 Resource based view shows how firms develop and utilize their resources. Moreover the ownership of scarce and firm specific resources is the reasoned behind its success. Collaboration in the past has very often been interchangeably used with cooperation. Every professional and expert defines it differently. There are several driving forces that for the exchange of reliable information in the supply chain industry. One of these driving forces is competition. Merchandise retailers such as Wal-Mart and K-Mart have expanded product offerings into food items in order to enhance the value of customer service offerings through one-stop shopping. A second driver is the innovative nature of products, or the length of the life cycle and the duration of retail trends in these industries. In the apparel industry, for example, the life cycle of some garments is 6 months or less. Yet, manufacturers typically require up-front commitments from retailers that may exceed 6 months making long term fashion forecasts risky. General merchandise retailers know this years newest toy has a short product life cycle. It is imperative to get the latest trend in the consumer products to market quickly; otherwise, either tremendous lost revenues or markdown prices will be experienced. Long manufacturing lead times necessitate supply chain planning visibility. A third driving force is the longer, more complex supply chain given moves to offshore production. International sourcing for apparel and general merchandise has lengthened the supply chain and cycle time, and necessitating supply chain planning visibility. A fourth driving force behind CPFR is the nature of the supply chain cost structure. Global markets and more competitors are likely to move the supply chain system towards universal participation by all retailers in CPFR in an effort to cut costs (Raghunathan, 1999). All of these driving forces support the need to respond quickly to volatile demand and other market signals. These forces stimulate the development of supply chain visibility tools such as CPFR (Fisher 1997). Identified benefits of collaboration include: revenue enhancements, cost reductions, operational flexibility to cope with demand uncertainties (Fisher, 1197; Lee, Padmanabhan, and Whang, 1997; Simatupang et al., 2005); increased sales, improved forecasts, more accurate and timely information, reduced inventory, improved customer service, (Barratt and Oliveira, 2001; Whipple et al., 2007); division of labor, exchanges of knowledge about products and processes (Kotabe, Martin, Domoto, 2003) and cost and/or problem avoidance (Whipple, 2007). Companies like Wal mart, Procter Gamble and Dell computers have evidently shown that an anticipatory business model is better able to increase sales revenues and deliver profit margins meeting the shareholder expectations. This model is successful only when there is a cooperation and collaboration amongst all the members, internal aswell as external of the entire supply chain. (Supply Chain Collaboration-How to implement CPFR ;Ronald K Ireland with Colleen Crum, pg2). As per Ronald K Ireland reducing the Bull Whip effect in supply chain is not a program or a monthly initiative. It is a continuous practice to maintain a balance and to keep it to minimal due the inevitable nature. About the collaboration Ronal shares one of his experiences at Wal mart where due to some wrong program installation in the systems, purchase orders used to get blocked that lead the point of sale data to zero. The actual break down of collaborative planning happened when no queries were raised regarding the drastic change in point of sale rate. It was only when a supplier requested a Wal mart analyst to verify the forecast. This incident moralizes that it takes a team approach to eliminate the bull whip in the supply chain. Trust plays a vital role in the whole collaborative setup. Without trust and reliability on partners, supply chain collaboration is of no use. It is very important to have trust and faith in the partners to create supply chain into a value chain. Andraski (1994) reports that CPFR engages the manufacturer and retailer into exchanging the marketplace information in order to come up with a customer specific plan that can substantially reduce inventory. There are various cases or examples of CPFR implementation that prove its success. Various types of partnerships (collaborations) have been tried. Wal-Mart and Warner Lambert embarked on the first CPFR pilot, involving Listerine products. In their pilot scheme, Wal Mart and Warner Lambert used special CPFR software to e xchange forecasts. Supportive data, such as past sales trends, promotion plans and even the weather, were frequently transferred in an iterative fashion to allow them to converge on a single forecast should their original forecasts differ. The pilot scheme was very successful resulting in a tremendous increase in sales, better fill rates and in a reduction of inventory investment (Cooke, 1998; Hill, 1999). Other examples of CPFR pilots include Sara Lees Hanes and Wal Mart, involving 50 SKUs of underwear supplied to almost 2500 Wal Mart stores (Hill, 1999; Parks, 1999, 2001; Songini, 2001). In 1996, Hieneken USA employed CPFR to cut its order cycle time and is currently providing Collaborative planning and replenishment software to its top 100 distributors (Aviv, 2001). Procter and Gamble has several active CPFR pilots underway (Schachtman, 2000). Levi Strauss and Co. incorporates certain aspects of the CPFR business process into its retail replenishment service (e.g. by creating jo int business plans and identifying exceptions) (Aviv, 2001). Additionally, in the ECR report entitled European CPFR Insights several CPFR pilots are described including: Unilever Sainsburys GNX, Condis-Henkel-Cartisa, Kraft-Sainsburys GNX, Carton Scholler, Vandemoortele-Delhaize (ECR Europe, 2002). (Andraski and Haedicke, 2003) cited a major gap of misunderstanding, misuse of greater bargaining power and undue expectations in a collaborative relationship. Such gaps can be avoided if mutual agreements on extensive and timely information sharing were put in place to more precisely predict potential problems of matching supply and demand. At the same time these arrangements call for an effective governance structure to address potential economic incentive problems between contracting parties, thereby leading to more cooperation across firm level boundaries. Information Sharing Information is an essential part of managing operations and supply chain management. The above given review is comprehensible enough for us to realize the magnitude of information in supply chain and the repercussions if not communicated properly. It is the most crucial element in the whole CPFR frame of supply chain. Sridharan and Simatupang (2009) define information sharing as a process that facilitates the chain members to capture and disseminate timely, relevant and accurate information such that the recipient is able to plan, execute and control the supply chain operations. Likewise it should flow along with material and money across the supply chain in order to smoothly operationalize the key functions of supply chain. In the era of globalization where organizations have gone and are going multinational, the need of information sharing becomes vital for the smooth running of business. Some supply chains have the ability to share point of sale data to the end consumer with other members of the supply chain. Sophisticated supermarkets like Wal Mart use barcode scanning at the checkouts. These scanned barcodes populates electronic files that help in determining the patterns of particular products. This data is then offered to suppliers for the purpose of capacity planning activities. Utilization of this data only for the purpose of capacity planning doesnt help to resolve the problem of bullwhip as the suppliers still donot get clarity on the fluctuating orders of retailers. The real benefit availed from this data comes from its usage in replenishment or ordering decisions. The suppliers need to be proficient enough to use this information for forecasting replenishment. Effective sharing of information provides a shared basis for concerted actions by different functions across interdependent firms (Whipple et al. 2002). Increasing the level of integration and information sharing has become a necessary tool to bring a competitive advantage to the modern suppl y chain. Multiple researches have been performed in this context in order to develop a strong foundation in favor of information sharing and its crucial role in the all new Integrated Supply Chain Models. According to A.T. Kearney report(Field 2005), the average manufacturer has enjoyed benefits equivalent to million in savings for every $1billion of sales by synchronizing t