Case Study Enron

13-33(35 min.)Strategic analysis of in operation(p) income. 1.Halsey is following a harvest-festival differentiation strategy. Halsey offers a wide selection of clothes and resplendent customer service. Halseys strategy is to distinguish itself from its competitors and to charge a premium price. 2.Operating income for distributively year is as follows: 20072008 Revenues ($60 ( 40,000; $59 ( 40,000)$2,400,000$2,360,000 tolls be of goods lot ($40 ( 40,000; $41 ( 40,000)1,600,0001,640,000 marketing & customer service be ($7 ( 51,000); $6.90 ( 43,000)357,000296,700 Purchasing & admin. be ($250 ( 980; $240 ( 850) 245,000 204,000 Total apostrophizes 2,202,000 2,140,700 Operating income$ 198,000$ 219,300 qualifying in operating income$21,300 F 2. The Growth Component [pic]=[pic] =(40,000 ( 40,000) ( $60 = $0 [pic] = [pic] × [pic] [pic]=[pic] × [pic] Pieces of clothing that would be required to be purch ased in 2008 would be the same as that required in 2007 because produce is the same between 2007 and 2008. Purchasing and administrative cost and merchandising and customer-service costs will not change since sufficient aptitude exists in 2007 to support year 2008 output and customers.

The cost personal forces of increase broker are: Costs of goods sold(40,000 ( 40,000)($40=$0 Selling & cust.-serv. costs(51,000 ( 51,000)( $7=0 Purch. & admin. costs(980 ( 980)( $250= 0 Cost takings of growth$0 In summary, the net effect on operating income as a result of the growth parcel equals: Revenue effect of gro wth$0 Cost effect of growth 0 Change in ! operating income imputable to growth$0 The Price-Recovery Component [pic]=[pic] =($59 ( $60) ( 40,000 = $40,000 U [pic]=[pic][pic] [pic]=[pic] × [pic] Costs of goods sold($41 ( $40) ( 40,000=$40,000 U Selling & cust.-serv. costs($6.90 ( $7)(51,000=5,100 F Purchas. & admin. costs($240 ( $250)( 980...If you want to cleave a full essay, order it on our website: OrderCustomPaper.com

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