Harley Davidson Case Study

Harley Davidson: Preparing for the Next Century Areeba Mazhar Yat Yeung Lee, (Charles) Cheuk Cheung, (Calvin) Chang Li, (Grace) Vivian Lee Yu Anqi Xie, (Angie) 2012 Commercial Agenda ! ? hawkish Advantages ! ?Sustainability ! ?Vulnerabilities ! ?Challenges ! ?Recommendations ! ?Nokia vs. Harley Davidson Competitive Advantages ? Brand ? American ? modus vivendi choice ? Functionality ? V-Twin engine ? Heavy Bike box Sustainability ? Niche Player ? bosom aggroup is baby boomers ? Identity plays against them Vulnerabilities ? precisely appeals to one shrivel up segment ? Expensive ? Enthusiasts focus Challenges ! ? array Market ! ?Functional Aspects ! ? cycle Industry ! ?Geographic Availability  authentic Strategy and Recommendations ! ?Club trade Programs ! ?merchandising Employees Short -Term Long-Term Marketing Campaign Expand geographically Core Customers Performance motorcycle Industry Harley Davidson Vs. Nokia ? Why are they same? ? Market leader affirm then ? misery to dwell customers needs ? point of intersection focuses ? Differences ? Harley-Davidson modify roaringly ? Nokia has not regain its market share Nokia Sales Nokia Phones More than two hundred telephone sets!!!

More Statistics Harley Davidson Vs. Nokia ? Why are they similar? ? Market leader back then ? sorrow to anticipate customers needs ? Product focuses ? Differences ? Harley-Davidson transformed sure-firely ? Nokia has not regain its market share Lessons Nokia assume go through From Harley Davidson ? Benchmarking Apple and Samsung and other(a) successful leading company ? organisational structure transfer ? give away its specialty users club or experience syllabus ? fork up to develop simplified and little expensive smartphone models (technology innovation) Lessons Nokia Can Learn From Harley Davidson ! ?Benchmarking Apple and Samsung and other successful leading company world(a) smart phone market: Q3 2012...If you want to captivate a full essay, order it on our website: Ordercustompaper.com

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