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In January 2008,a new chapter was opened in the history of Indian Automobile industry. Tata Motors Ltd, Indias largest auto mobile company, created history when it launched the Tata Nano called the peoples motor elevator car for the value that its standard version offers for a small outlay Rs. 100,000,it is small, inexpensive, rear-engine, quadruplet-passenger car objected primarily at Indian middle-class consumers who argon at present using a scooter/motor-cycle for their family transportation. The cobblers last chair of Tata Group, Mr. Ratan N Tata, whos dream it was to induce a small, easily low-priced and fuel efficient car for the Indian middle class family was inspired by a family of four ridding a scooter-the man driving the scooter, and the wife sit down grimace saddle holding a little squirt and other kid standing in the front. And to Mr. Tata, it seemed like a life-threatening form of transport as the family was exposed to numerous kinds of risks. there from came the harvest-time concept (or the core merchandise)can we offer an affordable and safe transport for family of four? The hind end market was already identified: a middle-class wage earner with key kids who at present is driving a scooter. After identifying the target market, the next issue was how to arrive at the tangible product which would offer the desired.

Lot of alternatives was explored-if wheels could, be added on the back of a scooter or a bar could be strengthen over the top to save the occupant or keister belts could be offered to save the riders. Tata even thought of making a four wheel ed vehicles from scooter separate. He then e! xplored with the self-propelled component manufacturers Association (ACMA) if they all could get together to touch an Asian peoples car. He had thought of manufacturing a really line of descent car jointly for Malaysia, Indonesia, and India. Tata Motors later found scooter separate were probably a real limitation. So, they thought of doing something different something that was dead new, something that did not have a legacy. They even...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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