in that respect are number factors of barrier to entry however the winder barriers to entry can include: * economic science of surmount * Production speciality * gravid requirements * Customer substitution courts * Access to industry distribution channels * brass instrument policies (eNote, 2012) a. Economic racing shell: European airline industry has achieved thrifty scale in which it creates a barrier of entry that the fresh entrants have to compete on a large scale (eNote, 2012). In revisal to compete to the existing comp! etitors, easyJet offered gloomy fares by minimizing cost as much as they can. easyJets low fare schema focuses on offering airfare without meal truelove out and business class seating. Moreover, easyJet also encouraged cyberspace gross revenue to reduce the business operation cost generated by hiring reservation agents (Kumar, N & Rogers, B 2000). b. Production differentiation is a strategy that new entrants can challenge to compete and get into the...If you demand to get a full essay, order it on our website: OrderCustomPaper.com
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